- You’re managing a national launch and need assets across six channels – all to different specs, all at once.
- You’re briefing a photographer before the product and the final packaging are ready.
- You need sign-off from Directors, Sales, or Finance before you can confirm anything, and the timeline is already tight.
- You need to walk away from shoot day confident the assets are right – not hoping for the best in post.
That’s exactly where I come in!
Briefing & stakeholder alignment
We start with a conversation – not just about the creative, but about who needs to sign off and what they’ll need to see. I take the time to understand your internal approval process early, so that everyone’s pointing in the same direction and the outputs are locked in before production starts.
Pre-production
This is where the shoot really takes shape. I pull together shot lists, call sheets, and styling direction, and source the right team for the job. Every shot is planned with your end channels in mind – whether that’s traditional advertising, digital, retail toolkits, social, or all of the above. And if you’re working with pre-launch products or prototype packaging, we’ll plan around that from the start; nothing gets left to chance on the day.
Shoot day
Most of my FMCG clients are on set, and I love that. It’s a collaborative, creative day, and one of my favourite parts of the process. I keep things moving and the atmosphere relaxed, make sure we’re hitting everything on the brief, and keep you informed at every stage. You’ll leave the set confident about what we’ve got. If you can’t make it on to set, I have a remote sign-off process that means you have oversight on the whole shoot.
Delivery
You receive a full, organised asset bank, planned from the start for how it’ll actually be used across channels. When you hand me a spec sheet, I know exactly what I’m looking at – the technical requirements are built into the shoot from day one, so everything comes back ready to use, without any last-minute surprises.
I have worked with many photographers in my career, and I could not recommend Chloe enough. There has been a clear creative vision that we bought into, and the end result completely nailed our brand requirements. We truly feel that when we give any feedback this is seriously taken on board, the attention to detail on the overall story telling is seamless and she always works with us in partnership to get the best end result for us as a brand.
What does it cost?
Every project is different, so I always quote based on your specific brief. As a rough guide:
- Top-up shoots for social or e-commerce updates typically start from £2,000 for a focused day.
- Seasonal campaigns or asset refreshes usually sit in the £4,000–£6,000 range.
- A multi-channel launch, for example a major new product release, typically runs from £6,000 upwards.
Everything is flexible, so the best starting point is a conversation. I’ll come back to you with a clear estimate based on your brief.